Recently we have celebrated the silver anniversary of the “Commercial Internet”. In fact, it was 25 years since the first .com in the world. From its humble beginning in 1985, the Internet has grown to a large number of innovative “dot-com” companies. According to a report from the Information Technology & Innovation Foundation (ITIF), there are about 80 million .coms and over 200 million websites today. The same report also states that U.S. e-commerce grew by more than 400 percent during last ten years.

Internet has unleashed entirely new business models, encouraged the creation of new products and services, changed the way consumers shop and businesses sell their products and services. Internet has enabled businesses to effectively advertise and market their products and services to customers across the world. This extraordinary development of internet has brought lot of benefits to consumers and businesses alike. In order to reap the rich haul of benefits and stay ahead in today’s competitive market, most of the companies are going for online marketing.

Strategies of online marketing
Online marketing, also known as Internet marketing, web marketing or e-marketing is a method that uses the Internet as a medium for marketing. Internet serves as an effective medium for targeting the global market. However, the efficiency of internet marketing depends on the type of marketing strategy you choose. The basic motive behind the adoption of an online marketing strategy is to increase traffic to your company’s website. Any legitimate online marketing strategy helps increase the number of quality leads and potential customers to your website. Some of the best online marketing strategies include:

Market analysis
The first step towards successful online marketing strategy involves a complete analysis of the market. Determining and following successful online marketing strategies require a considerable amount of study and preparation in addition to flair, enthusiasm and desire. The goal of market analysis is to find ideal opportunities in the market based on customer needs, market forces and financial and strategic considerations. You should audit the business environment extensively and analyze the feasibility, to better understand the business goals and key performance areas. A detailed market analysis helps you to achieve business objectives quickly, within the reach of your budget.

Custom campaign development
Customized online marketing strategy formulations are needed to assure the web presence of business to meet individual business requirements. A well-developed custom campaign plan helps you drive targeted customers to your site. Every business is different and you may need a unique strategy to excel in the market. Custom campaign development helps you to determine your business goals and then refine them and build the optimal applications. All your business requirements should be constantly monitored and a custom-fit campaign should be developed for your business requirements to get more revenue. Remember, custom campaign development can be complicated and if poorly implemented, it can affect your time, sales and overall efficiency.

Identifying key factors for success
Online marketing strategies vary from business to business and market to market. Careful analysis of your strengths and weaknesses is required before you go for Internet marketing. Successful application of an online marketing strategy helps to identify and optimize the key success factors. This is done through an unbiased analysis of the product relativity to the market, customers and areas that need improvement. You should be able to identify newer and more potent products and business markets.

Spot future opportunities
Rather than merely identifying today’s key success factors, the goal of a legitimate online marketing strategy should be to spot the future opportunities. It should consistently provide the number of quality leads and paying customers to your web site today and even in the future. Your online marketing strategies should be able to handle the present challenges of driving measurable short-term results while simultaneously keeping an eye on the future developments and opportunities.

Use email marketing
E-mail marketing can play a significant role in the growth of your business or organization. You can convert the previous visitors of your website into actual customers by keeping in touch with them by sending e-mail newsletters. Due to its comparative low cost, high ROI and focus on customer retention, it is considered as one of the best options.

Apart from the above mentioned strategies, there are many other strategies such as practicing good Search Engine Optimization (SEO) techniques, publishing articles and press releases, pay-per-click (PPC) advertising, blogging and interacting with your visitors etc. You can seek the help of a professional and experienced Internet marketing firm to achieve business success.

Search Optics, Inc. is a leader in digital marketing solutions for the automotive industry. Search Optics interactive marketing services include custom websites, search engine optimization, paid search and mobile solutions that generate leads which result in sales opportunities. Search Optics specializes in automotive internet marketing, automotive marketing services.

The Internet is the fastest growing marketing medium in the automotive industry as many of the car buyers spend more time online than traditional media like TV, newspapers or radio. Many auto dealers today say that Internet has provided them with the highest return on investment (ROI) in the recent years. According to a survey from Autobytel, one hundred percent of respondents in their survey reported their Internet strategies helped them through many challenging times and a majority (79.5%) of them reported that Internet has been their highest ROI. Almost all (96%) of dealers predict that the Internet will play a larger role in their marketing in the next five years.

So, it makes a huge sense to invest in online marketing channels. E-mail marketing is one of the most effective marketing channels of Internet to promote products services. According to Borrell Associates, car dealers are expected to increase their online ad spending by 8.6%, significantly in e-mail, social networking and video campaigns. If implemented correctly, e-marketing can result in increased sales, downloads, inquiries, registrations etc.

Although e-mail marketing has become a very popular tool among many dealerships, some of them are still unsure about the benefits e-mail marketing. Here is a list with some of the main benefits of e-mail marketing for auto dealerships:

Trackable form of communication
E-mail marketing is a trackable form of communication. It helps you to determine how effective your campaign has been. You can track and monitor the information including the number of e-mails sent, e-mails opened, who opened, who clicked and which links they clicked on etc. This data enables you to assess the success of e-mail campaigns and helps you to improve your approach towards marketing your dealership.

You can track an exact return on investment using properly executed e-mail marketing campaign. It is often reported as the most effective online marketing tactic, next only to search marketing.

Contact customers on regular basis
While new sales or new customers are great, maintaining regular contact with existing customers is also important for any auto dealership. But many times, dealerships focus only on the initial sale and forget the customer. They do not understand the lifetime value of a customer.

Keeping in touch with customers on a regular basis through a good e-mail marketing campaign, informing them about various services and products will increase the frequency of generating repeat purchases from them. People who are receiving your e-mails may not be ready to buy your products or services right away. But they are more likely to remember and come back to you while buying.

Cost effective
For many auto dealerships, one of the useful and cost effective methods to communicate online with consumers is e-mail marketing. When compared to other marketing channels, launching an e-mail marketing campaign is extremely cheap. E-mail marketing is many times cheaper than advertising with traditional mass media. You need not spend huge amounts of money on printing or postage expenses. It is said that e-mail marketing is around 20 times cheaper than direct mail.

Increases customer loyalty
Winning new customers is more expensive and exhaustive than retaining your existing customer base. E-mail is a great way to inform your customers about new offers and products at your dealership. It enables you to personalize and greet each and every customer. You can also send them personalized greetings on their birthdays, anniversaries and festivals to make them feel special; this improves their loyal towards your dealership.

You can send newsletters, latest information of automobile sector, news, offers etc. through e-mails to make their lives easier and also to improve their loyalty towards your dealership. Informative e-mail newsletters and other e-mails build awareness, contribute to branding, strengthen relationships, encourage trust and cement loyalty among the prospects.

Target large number of customers
E-mail marketing allows you to reach out to millions of people throughout the globe. There is no geographical limitation to e-mail marketing. Though you can reach global audience with other advertising channels like radio, TV and printed media, they are very expensive compared to e-mail marketing. Moreover, e-mail marketing allows you to narrow your audience by targeting the prospective customers. You can build custom lists to reach only those who might require your services or products in a matter of seconds.

E-mail marketing is a cost effective, highly responsive and opportunistic medium for communicating with prospective customers. It can bring huge benefits to your dealership, if executed in a correct way. Many auto dealerships are already reaping its benefits. Go ahead, initiate an extremely targeted and effective e-mail marketing campaign to increase your profits.

Search Optics, Inc. is a leader in digital marketing solutions for the automotive industry. Search Optics interactive marketing services include custom websites, search engine optimization, paid search and mobile solutions that generate leads which result in sales opportunities. Search Optics specializes in automotive internet marketing, automotive marketing services.

India is growing rapidly in IT infrastructure on its way to become an IT super power. According to I-Cube study, PC ownership grew 36% and Internet subscriptions grew 25% in 2008. However, a large number of computers in India have pirated OS and softwares instead of genuine copies. Moreover, a significant percent of the Internet connections are without antivirus protection. These issues pose a great threat to the security of the PCs and the cyber world making India a major threat source.

Continuous Growth in PC Internet Penetration
India has recorded a healthy growth rate in PC and Internet penetration as people have started to use PCs and Internet for multiple activities. PC owners and Internet users grew 36% and 25% in 2008 respectively, according to I-Cube study. According to Manufacturers’ Association for Information Technology (MAIT), desktop sales were 52.7 lakh units in the fiscal year 2008-09. Of them, assembled and unbranded systems accounted for 31%, proving that a significant portion of PCs sold are assembled.

It is well known that most of the assembled systems have pirated OS and other software. People deliberately buy them because they can save a few thousand rupees with the pirated versions, which are unreliable and easily succumb to malicious threats.

68% of the Software Is Pirated
PCs users are increasingly opting for pirated softwares. Sixth Annual BSA-IDC Global Software Piracy Study revealed that PC software piracy level in India is 68% in 2008. Major reason for this can be the preference of assembled/unbranded systems that use pirated softwares to save few thousand rupees. When people buy their fist computer or newly introduced to Internet, the area neglected is security of the system. Pirated operating systems or softwares don’t get updates or patches regularly, making them prone to attacks easily. This leaves an opportunity to the cyber criminals as PCs without proper security are extremely vulnerable to hacking.

The risk of cyber crime and security problems arises with software piracy. Generally, websites and peer to peer sites offering pirated softwares infect PCs with trojans, spyware, keyloggers, and identity theft tools. According to Symantec, there is an explosion of malware in the recent past years worldwide and they have listed 1,800,000 unique signatures in 2008 that grew 239% YOY. India with a vast number of Internet users with pirated softwares is a soft target for serious cyber crimes such as hacking.
Viruses Originating From India Increased
As there are a significant number of illegal copies of OS and other softwares in use are not secured, there is a high probability of PCs getting infected when connected to Internet directly or connected with a data storage device. They in turn become the source of virus. According to Network Box Analysis of Internet Threats in July 2009, India is the fourth largest source of Internet threats with 5.2% of the total threats, and is increasing rapidly.

Laziness and Vested Interests of Some ISPs Make Users Suffer
Most ISPs encourage security compromised Internet connections to their subscribers by refusing to configure routers for home broadband connections. Accessing Internet without a router can be compared to walking outside without shoes. A PC that directly access Internet without a router is easily vulnerable to online threats such as hacking, as it lacks some basic protection that a router offers. Computer malware increases the bandwidth consumption. Since many broadband connections charge on usage basis unlike in countries like US, it is the ISP’s interest if malware exists in their client’s PCs. Educating consumers on malware providing awareness could cut their revenue per user.

Due to these irresponsible ISPs, threats originating in India are increasing rapidly. India with the fifth highest broadband subscribers in Asia-Pacific-Japan region is top in malicious code activity in volume. Indian Internet users face serious threat from virus and worm attacks with 9 out of top 10 malicious codes found. Low adoption of security measures encouraged the sharp increase of bot-infected PCs making them compromise to online threats and crimes. There were 103,812 distinct bot-infected PCs with an average of 836 bots per day in 2008 in India.

India with an increasing IT infrastructure is expected to continue its share of growing malicious activities. It is the responsibility of government, ISPs, Internet and computer users to understand the threats posed by unbranded systems, pirated softwares and unsafe Internet connections and counter them with improved security protocols and measures.

Marvist Consulting Private Limited offers Internet marketing and Internet marketing research services to clients globally. Marvist Consulting is recognized as a premier offshore Internet marketing consultant that offers result-oriented services. As an Internet marketing India based provider, we have helped businesses in North America and Europe seeking expert SEO India based consultants.

While I was browsing popular internet marketing forums today, I’ve come across such questions asked by newbie and experienced marketers like:

“What is the best marketing method?”,
“How can I multiple sale of my own products/service or affiliate products?”,
“What are the main secrets of better website conversion?” and so on.

I got so excited about those questions I decided to write this article to answer those marketers. I always become surprised when I notice many marketers especially those who are promoting affiliate products do not put their phone number on their official site so that their prospects can reach them directly.
The answer to the above mentioned questions is just “Add your real phone number to your site to build and boost your credibility”.

Top 2 Reasons Why You Should Publicize Your Phone Number To Get Better Website Conversion And Multiple Sales:

1. Article and forum marketing is not enough for building strong credibility.

Of course, article and forum marketing, as well as other popular promotion methods both by and established internet marketers. But do not forget that it’s all online. But your potential client may need some real life proof before buying from you.

2. Your potential client may have some questions, comments regarding your product/service.

In this case, email is not the best solution. They need to hear your voice, they need to contact you directly to get answers to all their questions and feel more self-confident about their choice.

But this is only one of those little secrets kept by gurus. If you want to learn more, I highly recommend getting A $129.00 VALUE FREE Email Mini-Course by Dan Lok, “Canadian Man Breaks 9 Years Of Silence And Teaches You Exactly How He Sold $25.7 Million Dollars Worth Of Products And Services On The Internet!”

I’ve also got such negative results before unless I’ve found out the 2 vital factors that surely determine success when you want to increase sales:

Set up Short-Term Goals Increase Sales And Profit

We all have many wishes, goals, purposes related to various areas of our life. But the worst thing is that most of them remain in the list even without coming true. Why? – I was looking for the answer to this question for a long time. And at last I found! The main reason is that we set up long-term and multiple goals, trying to maintain them at the same time. Of course, we cannot succeed in this case.

So here is my Own tip for you: (I myself use this technique)

• Get a small notebook and write down there your main goal for next 30 days. Only one goal! Show the date exactly from … to….
• Then divide that monthly goal into 4 weekly goals. Write the exact duration time for each weekly goal.
• Then write the first week’s action plan all in details (from Monday to Friday or Saturday).
• And START ACTING just now!

Smart Focus is Vital To Increase Sales.

Many gurus say that the money is in the list. Of course, I don’t mind. But I would say that much more money is in focusing. Maybe you’ve heard about the importance of focusing several times. But you can realize how it can be profitable and necessary for your business only if you apply this principle in all areas of your life. And no matter you are a newbie or established marketer.

Here is the practical tip I use and benefit for my online business:

• I focus only one kind of work within a week to be more productive and get maximum results.
For example, I may spend all 5-7 days only writing articles for affiliate marketing. Or I may devote the whole week to my new niche website project: building content, marketing, etc.

And the last, but MOST important thing is QUICK Reaction and FAST ACTION. So act just now, once you’ve read this article.

If you like these tips, you might be interested in MORE VALUABLE source you will find below.

Would you fail if you knew What Prospects REALLY Want – Give Them This and They’ll Gladly Pay You Again and Again, The Secret to Dominating a Market and Scaring Potential Competitors Away, How to Make People Seek You Out and Gladly Pay Any Price For What You Offer…in 3 Simple Steps, and much more?

Then Grab This Valuable FREE Information Just Now by getting The Death of Information Marketing

When I was surfing my favorite online business communities, I’ve recently notice the following questions which can be important for many internet marketers, especially for beginners:

1) “How many articles do I need to write and submit to article directories to make at least one sale per day?”
2) “Have you achieved any success by posting ads on Craigslist?”
3) “Does ezine advertising help to increase sales?”

And many similar questions…
Today the most difficult challenge of marketers both offline and online, is selling.

Who would not like to maintain Selling like CRAZY?

Therefore many internet marketers are trying different proven marketing methods, starting just from article marketing to ezine advertising. And unfortunately very few of them succeed more or less. Why? – Because very few of them know WHAT they want and what they should do to increase sales. The trick and simple answer to the above mentioned questions is:

Working Smarter, But Not Harder

How?

Let me give you a quick and full formula of success if you want to sell online like crazy. This is:
Building strong credibility + creating High-converting Sales Copy + TARGETED and HUNGRY Audience + Turning Your Site into Powerful Magnet for Buyers

I think 2 of these 4 “online success ingredients” can seem difficult to achieve: Creating High-converting Sales Copy and Turning Your Site into Powerful Magnet for Buyers, about which many gurus keep silence. But fortunately, Dan Lok who is a walking encyclopedia on marketing and selling online reveals his own top secrets.

Would you fail if you know 101 ways to increase your website conversion rate , “How To Avoid The Deadly Mistakes That Can KILL Your Online Business”, 11 Simple Steps To Creating Killer Web Copy and much more:

From Million-Dollar Conversion Expert Dan Lok Who Reveals His Every Single Tested Conversion Secret He’s Used To Generate Well Over $25.7 Million Dollar In Sales Online.