Recently we have celebrated the silver anniversary of the “Commercial Internet”. In fact, it was 25 years since the first .com in the world. From its humble beginning in 1985, the Internet has grown to a large number of innovative “dot-com” companies. According to a report from the Information Technology & Innovation Foundation (ITIF), there are about 80 million .coms and over 200 million websites today. The same report also states that U.S. e-commerce grew by more than 400 percent during last ten years.

Internet has unleashed entirely new business models, encouraged the creation of new products and services, changed the way consumers shop and businesses sell their products and services. Internet has enabled businesses to effectively advertise and market their products and services to customers across the world. This extraordinary development of internet has brought lot of benefits to consumers and businesses alike. In order to reap the rich haul of benefits and stay ahead in today’s competitive market, most of the companies are going for online marketing.

Strategies of online marketing
Online marketing, also known as Internet marketing, web marketing or e-marketing is a method that uses the Internet as a medium for marketing. Internet serves as an effective medium for targeting the global market. However, the efficiency of internet marketing depends on the type of marketing strategy you choose. The basic motive behind the adoption of an online marketing strategy is to increase traffic to your company’s website. Any legitimate online marketing strategy helps increase the number of quality leads and potential customers to your website. Some of the best online marketing strategies include:

Market analysis
The first step towards successful online marketing strategy involves a complete analysis of the market. Determining and following successful online marketing strategies require a considerable amount of study and preparation in addition to flair, enthusiasm and desire. The goal of market analysis is to find ideal opportunities in the market based on customer needs, market forces and financial and strategic considerations. You should audit the business environment extensively and analyze the feasibility, to better understand the business goals and key performance areas. A detailed market analysis helps you to achieve business objectives quickly, within the reach of your budget.

Custom campaign development
Customized online marketing strategy formulations are needed to assure the web presence of business to meet individual business requirements. A well-developed custom campaign plan helps you drive targeted customers to your site. Every business is different and you may need a unique strategy to excel in the market. Custom campaign development helps you to determine your business goals and then refine them and build the optimal applications. All your business requirements should be constantly monitored and a custom-fit campaign should be developed for your business requirements to get more revenue. Remember, custom campaign development can be complicated and if poorly implemented, it can affect your time, sales and overall efficiency.

Identifying key factors for success
Online marketing strategies vary from business to business and market to market. Careful analysis of your strengths and weaknesses is required before you go for Internet marketing. Successful application of an online marketing strategy helps to identify and optimize the key success factors. This is done through an unbiased analysis of the product relativity to the market, customers and areas that need improvement. You should be able to identify newer and more potent products and business markets.

Spot future opportunities
Rather than merely identifying today’s key success factors, the goal of a legitimate online marketing strategy should be to spot the future opportunities. It should consistently provide the number of quality leads and paying customers to your web site today and even in the future. Your online marketing strategies should be able to handle the present challenges of driving measurable short-term results while simultaneously keeping an eye on the future developments and opportunities.

Use email marketing
E-mail marketing can play a significant role in the growth of your business or organization. You can convert the previous visitors of your website into actual customers by keeping in touch with them by sending e-mail newsletters. Due to its comparative low cost, high ROI and focus on customer retention, it is considered as one of the best options.

Apart from the above mentioned strategies, there are many other strategies such as practicing good Search Engine Optimization (SEO) techniques, publishing articles and press releases, pay-per-click (PPC) advertising, blogging and interacting with your visitors etc. You can seek the help of a professional and experienced Internet marketing firm to achieve business success.

Search Optics, Inc. is a leader in digital marketing solutions for the automotive industry. Search Optics interactive marketing services include custom websites, search engine optimization, paid search and mobile solutions that generate leads which result in sales opportunities. Search Optics specializes in automotive internet marketing, automotive marketing services.

The Internet is the fastest growing marketing medium in the automotive industry as many of the car buyers spend more time online than traditional media like TV, newspapers or radio. Many auto dealers today say that Internet has provided them with the highest return on investment (ROI) in the recent years. According to a survey from Autobytel, one hundred percent of respondents in their survey reported their Internet strategies helped them through many challenging times and a majority (79.5%) of them reported that Internet has been their highest ROI. Almost all (96%) of dealers predict that the Internet will play a larger role in their marketing in the next five years.

So, it makes a huge sense to invest in online marketing channels. E-mail marketing is one of the most effective marketing channels of Internet to promote products services. According to Borrell Associates, car dealers are expected to increase their online ad spending by 8.6%, significantly in e-mail, social networking and video campaigns. If implemented correctly, e-marketing can result in increased sales, downloads, inquiries, registrations etc.

Although e-mail marketing has become a very popular tool among many dealerships, some of them are still unsure about the benefits e-mail marketing. Here is a list with some of the main benefits of e-mail marketing for auto dealerships:

Trackable form of communication
E-mail marketing is a trackable form of communication. It helps you to determine how effective your campaign has been. You can track and monitor the information including the number of e-mails sent, e-mails opened, who opened, who clicked and which links they clicked on etc. This data enables you to assess the success of e-mail campaigns and helps you to improve your approach towards marketing your dealership.

You can track an exact return on investment using properly executed e-mail marketing campaign. It is often reported as the most effective online marketing tactic, next only to search marketing.

Contact customers on regular basis
While new sales or new customers are great, maintaining regular contact with existing customers is also important for any auto dealership. But many times, dealerships focus only on the initial sale and forget the customer. They do not understand the lifetime value of a customer.

Keeping in touch with customers on a regular basis through a good e-mail marketing campaign, informing them about various services and products will increase the frequency of generating repeat purchases from them. People who are receiving your e-mails may not be ready to buy your products or services right away. But they are more likely to remember and come back to you while buying.

Cost effective
For many auto dealerships, one of the useful and cost effective methods to communicate online with consumers is e-mail marketing. When compared to other marketing channels, launching an e-mail marketing campaign is extremely cheap. E-mail marketing is many times cheaper than advertising with traditional mass media. You need not spend huge amounts of money on printing or postage expenses. It is said that e-mail marketing is around 20 times cheaper than direct mail.

Increases customer loyalty
Winning new customers is more expensive and exhaustive than retaining your existing customer base. E-mail is a great way to inform your customers about new offers and products at your dealership. It enables you to personalize and greet each and every customer. You can also send them personalized greetings on their birthdays, anniversaries and festivals to make them feel special; this improves their loyal towards your dealership.

You can send newsletters, latest information of automobile sector, news, offers etc. through e-mails to make their lives easier and also to improve their loyalty towards your dealership. Informative e-mail newsletters and other e-mails build awareness, contribute to branding, strengthen relationships, encourage trust and cement loyalty among the prospects.

Target large number of customers
E-mail marketing allows you to reach out to millions of people throughout the globe. There is no geographical limitation to e-mail marketing. Though you can reach global audience with other advertising channels like radio, TV and printed media, they are very expensive compared to e-mail marketing. Moreover, e-mail marketing allows you to narrow your audience by targeting the prospective customers. You can build custom lists to reach only those who might require your services or products in a matter of seconds.

E-mail marketing is a cost effective, highly responsive and opportunistic medium for communicating with prospective customers. It can bring huge benefits to your dealership, if executed in a correct way. Many auto dealerships are already reaping its benefits. Go ahead, initiate an extremely targeted and effective e-mail marketing campaign to increase your profits.

Search Optics, Inc. is a leader in digital marketing solutions for the automotive industry. Search Optics interactive marketing services include custom websites, search engine optimization, paid search and mobile solutions that generate leads which result in sales opportunities. Search Optics specializes in automotive internet marketing, automotive marketing services.

It is found that the number of customers visit Internet before buying a car is surprisingly more than what generally perceived. According to JD Power and Associates 2008, 80% of customers search Internet before buying a car. More customers use Internet to research and purchase cars shows the need for an effective customized website to seize the opportunity.

A unique customized website that can give desired results requires effective Internet marketing strategy. A customized website which created with the help of an Internet marketer incorporates your automotive dealership’s own unique brand image. It should be informative, user friendly, and visually appealing to generate leads.

Informative:
As the website creates first impression about the business for your customer, it is important to make sure that your core message is displayed across the website. The core message can be any of these – quality products, reliable service, dedicated staff, roadside assistance, warranty etc. A reliable Internet marketer gives the required inputs that are specific to your business and market, with all the information a customer needs.

User friendly:
Customers always prefer a website that is user friendly. To become a unique auto dealer and to increase the response from the potential customers, your custom website should be user-friendly. A reliable Internet marketer uses some of latest tools according to the current market trend to make your customized website user friendly not only for your potential customers but also for you and your business.

Visually appealing:
A reliable Internet marketer creates unique custom website that incorporates every thing about your business in high-end graphics, voice, video, animation, and 3D images wherever required to create a strong web presence for your website in the market online. This enables to create a consistent visual appeal for your brand in your customers’ mind. Unlike a website created using some built-in ineffective templates, a unique custom built website nourishes trust in your products and services.

Lead generation:
A lead-generating web site is a vital tool, which places you ahead of your rivals in today’s competitive market. Customized websites generates leads from the best potential customers on the web. A reliable Internet marketer specializes in building search engine friendly web sites which drives traffic to your website and converts them into phone calls and e-mails.

In order to gain a competitive advantage over your competitors, you need to look for a reliable Internet marketer to create high quality custom websites, which creates a positive image for your dealership and increases customer loyalty and sales of your company.

Search Optics, Inc. was founded in 1998 in San Diego, California, as a pioneer in providing online strategy, E-commerce development, and  automotive internet marketing services with a core competency in the retail automotive industry. Approaching a decade of service, Search Optics, Inc. has grown into a leader in providing online interactive  automotive marketing solutions for retail automobile dealerships.

Recently TNS media intelligence released a report on total US advertising expenditures during first half of 2009. According to the report, US advertising expenditures declined by 14.3% for the first half of 2009 over the same period in 2008 and reached $60.87 billion. Moreover, advertising spending during the second quarter of 2009 declined by 13.9% compared to the same period of 2008. This is the fifth consecutive quarter that depicted a decline over the same period in the previous year.

Media Wise Ad Spending
Across all the advertising media, Internet Display ads (+6.5%) and FSI’s (+4.6%) were the only categories that showed positive expenditure growth. Other media such as Print declined in large values within its subcategories and resulted in aggregate decline of 24.2% for Newspaper media and 20.9% for Magazine media. TV segment also portrayed an overall decline of 10%. In addition, total spending in Radio media was down 24.6% due to ongoing weakness in automotive, retail, and local service businesses.

Category Wise Ad Spending
The ten largest advertising business categories spent nearly $34 billion, a drop of 14.5% from 2008. Among the top ten advertising categories, Telecom (7.5%) and Restaurants (0.6%) maintained positive trend in during the period. The top categories that had negative trends are Automotive (top spender on advertising by category) declined 31.1%, Financial Services by 24.3%, Local Services & Amusements by 15.8%, and Direct Response by 14.3%.

Ad spend on Internet and Increased in Pharmacy Industry
Drugmakers cut consumer advertising for prescription drugs by 7.8% to $2.3 billion for the first half of 2009 over the same period in 2008. During the same period, spending on TV advertising down by 6% to $1.5 billion, Magazine ad spending dropped 20% to $610 million and newspapers ad spend dropped 33% to $49million. However, spending on Internet increased by 205% to $119 million, along with Radio by 83% to $17 million.

Overall, spending on Internet advertising during the first half of 2009 compared to the same period of 2008 is notable. Biggest traditional advertising media such as print and TV is on the quick slide, where as the new and innovative categories such as Internet and free standing insert advertising are gaining popularity.

Marvist is an Internet advertising agency providing Internet marketing solutions to help companies to increase online sales and improve their profitability. Marvist was founded in 2005 and has been rapidly growing since then and has clients now in 11 countries including USA, Canada, UK, Spain, Japan, Australia and New Zealand.

Click fraud has become a menace in the Internet Marketing Industry. Click fraud is such a simple process that made many ways to mess up the pay-per-click system. The simplest way to do this is your competitor’s will have someone to click on your ads so many times. As a result, you will pay bill to search engines or ad agencies as per number of clicks besides your campaign scope reduced.

In a step to counter click fraud, Business.com, Google, Yahoo and Microsoft are approved by IAB in search audits for the first time. It is a significant development, as the three major search engines have more than 95% of the search market.

IAB also released Click Measurement Guidelines that explain how to define and evaluate suitable clicks from fraudulent clicks and how to remove fraudulent clicks. These guidelines also provide parameters to the companies for truthful business through Cost-Per-Click advertising.

With the increase of vigilance on click fraud, Q2 fraud rates dropped by 3.5% compared to previous year, according to Click Fraud Index provided by Click Forensics. Q4 of 2008 recorded the highest rate of global click fraud with 17.1%. However, the two quarters of 2009 i.e. Q1 and Q2 have seen a reduction consecutively. Q1 and Q2 of 2009 recorded 13.8% and 12.7% of click fraud respectively.

According to the report, during Q2 2009, Click fraud traffic from sophisticated sources and scripted programs increased. This included growth in publisher collusion fraud on ad networks. In Q1, fraud from malicious scripted programs increased. Unlike botnets or malware, these simple JavaScript programs execute on a page view or site visit. Ad networks were especially vulnerable to these attacks during the quarter.

In Q1 2009, Canada, United Kingdom and Germany are the originating countries for major share of click fraud other than U.S.

However, according to Anchor Intelligence, a similar source reported contradicting numbers that depict an increase in click fraud. The report expects 2009 to see more click fraud despite best efforts.

Click fraud is becoming the bane of Internet advertising. The fact that, click fraud may have been as high as $4.35 billion in 2008 if none of the fraud is detected, signifies the urgent need to address the menace. Though some may think that acting against click fraud is against the benefits of search engines, every party involved in the Internet Marketing Industry should do their part to eradicate click fraud.

Marvist Consulting Private Limited offers Internet marketing and Internet marketing research services to clients globally. Marvist Consulting is recognized as a premier offshore Internet marketing consultant that offers result-oriented services. As an Internet marketing India based provider, we have helped businesses in North America and Europe seeking expert SEO India based consultants.

Web research refers to identification, compilation and analysis of information that is already available on the web. It helps in preliminary research as well as, continuous monitoring of the market providing inputs to strategic decision-making. The correctness of any decisions taken depends upon the accuracy of the outcomes of the research. Therefore, there should not be any compromise in the quality of the research.

The quality of the Web research depends upon the attributes that are distinct only to it.

Relevancy of data:
There is a vast amount of data online, which is relevant as well as irrelevant to our requirements. Most of the information found on Internet is outdated or irrelevant. Moreover, required information may not be available from a single source. Tiny bits of relevant data from different sources should be gathered and compiled together to derive useful information. Ultimately, it is the relevancy and applicability of the data that decides the effectiveness of the research.

Credibility of the source:
There are millions of websites on Internet today. Data can be gathered from internal sources of the client, publications of governmental and non-governmental institutions, free access data on the Internet, professional newspapers and magazines, in annual reports of companies and commercial databases. Many of them provide information or data that may be inaccurate. Credible sources should be identified to collect the data.

Expert analysis:
Analysis of information needs expertise and experience. Analyst divides a completely complex data into small parts and validates by crosschecking its accuracy from the other sources. Analysis involves segregating of the relevant data according to the users requirements. An expert analyst cross analyzing the market, customers and competitors provides useful insights.

Presentation:
Presenting the analysis or the outcome of the research is the vital part of the research. It involves documenting the information in simple terms, interpreting the information in graphs, flow charts, pie diagrams etc. It helps to understand the provided information easily.

A systematic approach is necessary to search for the information using advanced tools, collect relevant data from credible sources, analyze and document the data. Every stage of research should be dealt with utmost importance to get accurate inputs, which makes Web research effective.

Marvist Consulting is an Internet marketing research firm providing professional seo, pay per click management and web analytic services to help companies to increase online sales and improve their profitability. Marvist Consulting also provides custom Internet market research Services (Professional and affordable) to find, analyze and summarize published information by our expert researchers to help you find information for decision making.

Online desk research involves systematic identification, collection, analysis and documentation of data in order to assist the businesses to identify and solve the problems in decision making. Online desk research can provide precise market information with statistics in a cost and time effective manner.

Online secondary research gathers data that already exists in the Internet from reliable sources. Some of these sources include internal sources of the business, government publications, websites of non-profit organizations such as industry bodies, freely accessible data on the Internet, some professional newspapers and magazines, and annual reports of companies filed with SEC. Though it looks all is fine, there are some limitations of online desk research.

Outdated Data:
Search engines return thousands of links when searched for any data. Along with valid results, a considerable percentage of the data found in the web pages is outdated. Data published on Internet can become outdated very quickly due to the pace of change within in industry. Most of the information will be outdated and useless in no time. The data collected through secondary research may not exactly tell current happenings but can be effectively used in time-series analysis i.e. to identify historical patterns and trend cycles to forecast the future developments.

Limited Useful Data:
One can spend hours searching for specific details as useful data on Internet is limited. Sometimes publishers are reluctant to give away the complete details freely online, so data availability is generally restricted and incomplete. In some occasions, all the required data may not be available from the same or one source. Data has to be carefully searched, identified and arranged to get the complete picture. Any missing piece of data has to be replaced with similar data from other qualified sources.

Inaccurate Data:
The overall quality of the market research is directly related to the accuracy of information sources used to collect data. There are many websites and blogs that provide information on the Internet, but a market researcher cannot consider them as reliable information sources as they generally provide incorrect information. A researcher first identifies reliable sources related to the topic, then analyzes and crosschecks the same data from various sources to validate its accuracy.

Though the information available on Internet is free of cost, it requires lot of effort, patience, extreme care and skill to dig out useful information. To overcome these limitations, the professional Internet market researchers use various Internet tools and search engine techniques that enable to find the qualified data and utilize it for research.

Marvist Consulting is an Internet marketing research company firm providing professional seo, pay per click management and web analytic services to help companies to increase online sales and improve their profitability. Marvist Consulting also provides custom Internet marketing research Services (Professional and affordable) to find, analyze and summarize published information by our expert researchers to help you find information for decision making.

India is growing rapidly in IT infrastructure on its way to become an IT super power. According to I-Cube study, PC ownership grew 36% and Internet subscriptions grew 25% in 2008. However, a large number of computers in India have pirated OS and softwares instead of genuine copies. Moreover, a significant percent of the Internet connections are without antivirus protection. These issues pose a great threat to the security of the PCs and the cyber world making India a major threat source.

Continuous Growth in PC Internet Penetration
India has recorded a healthy growth rate in PC and Internet penetration as people have started to use PCs and Internet for multiple activities. PC owners and Internet users grew 36% and 25% in 2008 respectively, according to I-Cube study. According to Manufacturers’ Association for Information Technology (MAIT), desktop sales were 52.7 lakh units in the fiscal year 2008-09. Of them, assembled and unbranded systems accounted for 31%, proving that a significant portion of PCs sold are assembled.

It is well known that most of the assembled systems have pirated OS and other software. People deliberately buy them because they can save a few thousand rupees with the pirated versions, which are unreliable and easily succumb to malicious threats.

68% of the Software Is Pirated
PCs users are increasingly opting for pirated softwares. Sixth Annual BSA-IDC Global Software Piracy Study revealed that PC software piracy level in India is 68% in 2008. Major reason for this can be the preference of assembled/unbranded systems that use pirated softwares to save few thousand rupees. When people buy their fist computer or newly introduced to Internet, the area neglected is security of the system. Pirated operating systems or softwares don’t get updates or patches regularly, making them prone to attacks easily. This leaves an opportunity to the cyber criminals as PCs without proper security are extremely vulnerable to hacking.

The risk of cyber crime and security problems arises with software piracy. Generally, websites and peer to peer sites offering pirated softwares infect PCs with trojans, spyware, keyloggers, and identity theft tools. According to Symantec, there is an explosion of malware in the recent past years worldwide and they have listed 1,800,000 unique signatures in 2008 that grew 239% YOY. India with a vast number of Internet users with pirated softwares is a soft target for serious cyber crimes such as hacking.
Viruses Originating From India Increased
As there are a significant number of illegal copies of OS and other softwares in use are not secured, there is a high probability of PCs getting infected when connected to Internet directly or connected with a data storage device. They in turn become the source of virus. According to Network Box Analysis of Internet Threats in July 2009, India is the fourth largest source of Internet threats with 5.2% of the total threats, and is increasing rapidly.

Laziness and Vested Interests of Some ISPs Make Users Suffer
Most ISPs encourage security compromised Internet connections to their subscribers by refusing to configure routers for home broadband connections. Accessing Internet without a router can be compared to walking outside without shoes. A PC that directly access Internet without a router is easily vulnerable to online threats such as hacking, as it lacks some basic protection that a router offers. Computer malware increases the bandwidth consumption. Since many broadband connections charge on usage basis unlike in countries like US, it is the ISP’s interest if malware exists in their client’s PCs. Educating consumers on malware providing awareness could cut their revenue per user.

Due to these irresponsible ISPs, threats originating in India are increasing rapidly. India with the fifth highest broadband subscribers in Asia-Pacific-Japan region is top in malicious code activity in volume. Indian Internet users face serious threat from virus and worm attacks with 9 out of top 10 malicious codes found. Low adoption of security measures encouraged the sharp increase of bot-infected PCs making them compromise to online threats and crimes. There were 103,812 distinct bot-infected PCs with an average of 836 bots per day in 2008 in India.

India with an increasing IT infrastructure is expected to continue its share of growing malicious activities. It is the responsibility of government, ISPs, Internet and computer users to understand the threats posed by unbranded systems, pirated softwares and unsafe Internet connections and counter them with improved security protocols and measures.

Marvist Consulting Private Limited offers Internet marketing and Internet marketing research services to clients globally. Marvist Consulting is recognized as a premier offshore Internet marketing consultant that offers result-oriented services. As an Internet marketing India based provider, we have helped businesses in North America and Europe seeking expert SEO India based consultants.

After the launch of Bing with the positive market reaction, it is initially penetrated highly among the US searches. The growth rate of Bing throughout the June was good. As a result, it gained 0.4% share (Comparing with previous month share of Microsoft offices), according to Comscore. With that pace it was able to squeeze the growth of the Google. However, when we compare the shares of these two with June 2008, Bing lost 0.8% and Google gained 3.4%.

Bing, With Rapid Growth Rate Penetrated Into The Market
The repositioned Bing had a rapid growth rate in June. It is definitely positive sign for Bing. It may be due to the reason that people are curious about the new product by Microsoft and to test it. If Bing gives good experience to the users especially in its initial days, it may become a major competitor to Google in near future.

No Growth For Google In June 09
In June 09, Google led the search engine market with 65% share but with no growth from the previous month. Google overall yearly growth rate is 3.4%. So it is clear that the launch of Bing showed some impact on the search engine market. But still Google has its unbeaten competitive edge.

Compared With the Previous Year Share of Microsoft Sites, Bing Lost 0.8%
Even though there was rapid growth rate in Bing’s market share, it lost 0.8% from June 2008 to June 2009. Bing not even reached the old “Microsoft sites” share. It is not a negative sign but a challenge for Bing. It shows that the initial efforts are not enough to sustain in the market.

Bing Gained The Lost Market Share Of Yahoo
Yahoo retained the second position with 19.6% Market share but lost 0.5% from May to June 2009 and overall it lost 1.3% from June 2008 to June 2009. It is clear that the 0.4% gain of Bing entirely from 0.5% dropped share of the yahoo.

Bing succeeds in its first month. Bing gained the lost market share of Yahoo. Though it indirectly affects Google, Bing gained on the Yahoo but not on Google. In order to perform well and gain on Google, Bing has to put more effort and maintain high momentum than earlier. Overall, this leads to a healthy competition between the three major search engines.

Marvist is an  Internet advertising agency providing professional seo services to increase search engine ranking of the website,  PPC management services to help companies to increase online sales and improve their profitability. Marvist was founded in 2005 and has been rapidly growing since then and has clients now in 11 countries including USA, Canada, UK, Spain, Japan, Australia and New Zealand.

Internet has become a major news source for any kind of news from anywhere in the world in any language. Online news versions are easy to surf and readers can get the required news just by a click besides access to various reliable sources that is not possible with traditional newspapers. As a result, online readers increased by 8.6 million people last year, according to comScore Plan Metrix.

Noticing the shift in the news readership, advertisers also started to switch to Internet. Traditional newspaper ad revenue dropped unprecedentedly and online ad sales increased.

Decrease in Traditional Newspaper Readership:

The overall readership of print newspapers has decreased due to the increased popularity of the online news. The overall readership of print newspapers is down by 11% last year from 86.4 million to 76.7 million, according to comScore Plan Metrix. On the other hand the number of visitors to online news categories increased by 5% in the same period and the total number of online news readers increased by 8.6 million people.

Print Readers and Online Visitors:

When we compare the readership according to their views online and print, the people who read only print newspapers decreased by 12% compared to last year and the people who visit sites to read newspapers increased by 26%. However readers don’t seem to look for news in non-newspaper sources online, as they have access to a variety of information online unlike in an edition of traditional newspaper.

Ad Spending:

Ad spending in print newspapers is gradually decreasing due to constantly decreasing readership. Increasing popularity of news websites has lead the increase of online ad revenues totaled $23.4 billion in 2008 from $21.2 billion posted in 2007, a change of 10.6%, according to a report from Borrell Associates. The total traditional newspaper advertising revenue fell 16.6% in 2008, and classifieds advertising, under the pressure of online ventures fell up to 30%.

Surfing through the web in the mornings for the news has become a regular activity for the people. Not only youngsters but also elder people have started using the web for news updates at any point of time in a day. As a result advertisers decreased ad spending in traditional newspapers while increasing online advertising.

Marvist is an Internet advertising agency providing Internet marketing services to help companies to increase online sales and improve their profitability. Marvist was founded in 2005 and has been rapidly growing since then and has clients now in 11 countries including USA, Canada, UK, Spain, Japan, Australia and New Zealand.