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Archive for the "Internet Marketing" Category

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Different Online Marketing Strategies

Recently we have celebrated the silver anniversary of the “Commercial Internet”. In fact, it was 25 years since the first .com in the world. From its humble beginning in 1985, the Internet has grown to a large number of innovative “dot-com” companies. According to a report from the Information Technology & Innovation Foundation (ITIF), there [...]

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How E-Mail Marketing Helps Auto Dealerships

The Internet is the fastest growing marketing medium in the automotive industry as many of the car buyers spend more time online than traditional media like TV, newspapers or radio. Many auto dealers today say that Internet has provided them with the highest return on investment (ROI) in the recent years. According to a survey [...]

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Role of an Internet Marketer in Creating Custom Websites for Automotive businesses

It is found that the number of customers visit Internet before buying a car is surprisingly more than what generally perceived. According to JD Power and Associates 2008, 80% of customers search Internet before buying a car. More customers use Internet to research and purchase cars shows the need for an effective customized website to [...]

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US Advertising Expenditures for First Half Of 2009

Recently TNS media intelligence released a report on total US advertising expenditures during first half of 2009. According to the report, US advertising expenditures declined by 14.3% for the first half of 2009 over the same period in 2008 and reached $60.87 billion. Moreover, advertising spending during the second quarter of 2009 declined by 13.9% [...]

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Major Trends in Click Fraud

Click fraud has become a menace in the Internet Marketing Industry. Click fraud is such a simple process that made many ways to mess up the pay-per-click system. The simplest way to do this is your competitor’s will have someone to click on your ads so many times.

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Quality Factors For Effective Web Research

Web research refers to identification, compilation and analysis of information that is already available on the web. It helps in preliminary research as well as, continuous monitoring of the market providing inputs to strategic decision-making.

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The Limitations Of Online Desk Research

Online desk research involves systematic identification, collection, analysis and documentation of data in order to assist the businesses to identify and solve the problems in decision making.

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Increased Cyber Security Threats with the Increasing Unsafe Computers and Internet Connections in India

India is growing rapidly in IT infrastructure on its way to become an IT super power. According to I-Cube study, PC ownership grew 36% and Internet subscriptions grew 25% in 2008. However, a large number of computers in India have pirated OS and softwares instead of genuine copies.

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Bing Squeezed The Google’s Share But It Could Not Gain On Google

After the launch of Bing with the positive market reaction, it is initially penetrated highly among the US searches. The growth rate of Bing throughout the June was good. As a result, it gained 0.4% share (Comparing with previous month share of Microsoft offices), according to Comscore. With that pace it was able to squeeze [...]

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Decreased Traditional Newspaper Readership, Increased Online Advertising

Internet has become a major news source for any kind of news from anywhere in the world in any language. Online news versions are easy to surf and readers can get the required news just by a click besides access to various reliable sources that is not possible with traditional newspapers. As a result, online [...]

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