The Worldwide Online Ad Spending Continuous To Drop
The worldwide online adverting market dropped by five percent in Q2 of 2009 when compared to corresponding period in 2008, according to market research company IDC.
Archive for the "Online Marketing" Category
Search Advertising’s Share in Total Internet Advertising Revenue Increases for the First Half 2009
Search advertising revenue share increased 1.7% in the total Internet advertising in first six months of 2009, when compared to the first half of 2008. According to the Internet Advertising Bureau (IAB) report, total Internet advertising revenues were $10.9 billion in first half of 2009, declining 5.3% when compared to the corresponding period last year. [...]
Advantages of SMPP over SMTP for Mobile Marketing
The ever-increasing popularity of mobile phones vindicates a good opportunity to attract prospects through mobile marketing. Text messaging is one of the few efficient mobile marketing tools that are adopted by mobile marketers. Mainly, there are two methods to send text messages, Short Message Peer to Peer Protocol (SMPP) and Simple Mail Transfer Protocol (SMTP). [...]
Dramatic Fall In Education Standards In Just One Decade
The Indian Higher Education System has a history of imparting quality education. This was a major strength and competitive advantage of India. During the years when offshoring was not yet popular, the PowerPoint presentations created for top management of North American / European companies would include several slides on the quality of education in India and the difficulty of getting admission into higher education.
How Online Desk Research Is Better Than Traditional Research?
The marketing activity is changing more dynamically than ever due to the economic realignment in the recent times. The vital part of any marketing initiative is market research. Comprehensive market research provides insights to marketers on target markets and customer segments.
